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HEALTH

Capri-Sun drink wins false advertising award

A German food industry watchdog singled out drinks-maker Capri-Sun for its annual advertising "award" on Thursday, for what the group described as "shameless" marketing of sugary drinks to children.

Capri-Sun drink wins false advertising award
Photo: DPA

“Although sugary drinks are proven to cause weight gain and result in illnesses like adult-onset diabetes, producer Wild/SiSi-Werke hooks children on all channels to turn them on to as much Capri-Sun as possible,” Foodwatch said, in a statement on the organisation’s website.

It said a 200-millilitre pouch of the fruit juice, known as Capri-Sonne in German, contains six-and-a-half cubes of sugar – more than even Fanta Orange.

The sugary drink won more than 42 percent of the some 120,000 ballots cast in an online poll for the Goldene Windbeutel, or “Golden Windbag,” award, which seeks to spotlight misleading advertising. This year’s contest was dedicated to food products marketed to children.

Foodwatch accused the company of reaching out to children not just through traditional media like TV and the internet, but also by organising and sponsoring adventure camps and sporting events at schools – and even providing child care at vacation resorts.

“In this way, Capri-Sun is purposefully undermining efforts by parents and teachers to encourage healthier eating in kids,” Foodwatch said.

The company behind Capri-Sun criticized its nomination for the bogey prize, saying the drink’s 10-percent sugar content put it in the middle of the pack among fruit juice products. The drinks-maker also took issue with Foodwatch’s claims that its marketing was aimed at children, saying its ads are mostly meant for parents.

Second place in the “Golden Windbag” contest went to the “Paula” pudding produced by Dr. Oetker, which snagged nearly 22 percent of the vote. Foodwatch said the company’s ad campaign ranged from phone ring-tones to online karaoke designed to help children learn the “Paula” rap song from the commercial.

DPA/The Local/arp

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FOOD AND DRINK

Danish chef wants to launch gourmet dining to stratosphere

Danish chef Rasmus Munk wants to take high-end cuisine to the edge of space, with plans to serve up a stratospheric dining experience in 2025, his restaurant said Thursday.

Danish chef wants to launch gourmet dining to stratosphere

“The expedition will take place aboard Space Perspective Spaceship Neptune, the world’s first carbon-neutral spaceship,” Alchemist, the Copenhagen restaurant that has earned Munk two Michelin stars, said in a statement.

“They will dine as they watch the sunrise over the Earth’s curvature” at an altitude of 100,000 feet (30,000 metres) above sea level, it said.

For $495,000 per ticket, six tourists will embark on a six-hour journey in a pressurised space capsule that will rise into the stratosphere in a hydrogen-filled “SpaceBalloon”.

The 32-year-old chef and self-confessed space enthusiast will be joining the trip.

READ ALSO: World-famous Copenhagen restaurant to close after 2024

Munk promises “dishes inspired by the role of space exploration during the last 60 years of human history, and the impact it has had on our society — both scientifically and philosophically”.

His menu will be restricted only by his inability to cook food over an open flame.

Many of the ingredients will be prepared on the ship from which the capsule is launched, according to Alchemist, which is ranked fifth among the world’s restaurants in 2023 according to the World’s Best 50 Restaurants guide.

In recent decades, Denmark has emerged as a gastronomical powerhouse on terra firma, with the Copenhagen restaurants Noma and Geranium both having held the title of the world’s best restaurant.

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