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EU COMMISSION

EU to uphold export ban on Swedish snus

The European Commission plans to ban the flavoured snus that has becoming increasingly popular in Sweden in recent years, according to the final version of its proposed tobacco directive presented on Wednesday, which also calls for the current ban on snus exports to remain in place.

EU to uphold export ban on Swedish snus

“We are not banning smoking, we are making it less attractive,” EU Health Commissioner Tonio Borg said at a press conference in Brussels.

“Tobacco should look like tobacco and it should taste like tobacco,” he added.

He gave, as an example, cigarettes with added aromas such as orange and vanilla.

“This proposal ensures that attractive packaging and flavourings are not used as a marketing strategy,” Borg told assembled reporters.

Many Swedish snus manufacturers have added aromas in recent years. General brand snus has bergamot orange flavouring while Göteborgs Rapé has a taste of juniper berries.

Other new types of snus have been introduced recently which feature different types of mint, liquorice and eucalyptus flavours.

Borg also explained that there will be no easing of the export ban that Swedish snus producers have faced in the entire union since Sweden joined in the early 1990s.

For Swedish snus manufactuers, the Commission’s decision, while expected, nevertheless came as a disappointment.

“We regret that the current ban on snus exports is going to remain in place,” Patrik Hildingsson, spokesman with Swedish Match, told The Local.

Hildingsson said that it was “sad” that the Commission could so easily skirt core principles of the EU meant to ensure non-discrimination of products made and sold in members states.

“The Commission is picking winners and losers in the market,” he said, calling the extension of the snus export ban a “one-sided trade ban”.

“Other snus manufacturers in Europe are able to export to Sweden, but we can’t export to the rest of Europe,” said Hildingsson.

Snus is no laughing matter for Swedes, and as late as last week Trade Minister Ewa Björling threatened Brussels with “all out war” if they tried to ban it from Sweden.

She said the Commission must take medical research into consideration.

Some medical experts say the use of snus, which is placed under the top lip, explains the relatively low lung cancer rate of Swedish men who might otherwise be smoking cigarettes.

Borg, however, seemed to disagree.

“It is well known that snus has a negative impact on health. And the risk that snus is only the first step of tobacco consumption is significant,” he said at Wednesday’s press conference.

The new rules are meant to replace the Commission’s last tobacco directive from 2001. Directives entail that members states have to make sure that national law mirrors the guidelines set out in them.

It will have to be voted through by the European Parliament.

TT/David Landes

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EUROPEAN UNION

Denmark’s Vestager reappointed EU competition commissioner

Denmark's Margrethe Vestager was on Tuesday named as competition chief in the new European Commission, retaining the role she has held for the last five years in which she has clashed repeatedly with US tech giants.

Denmark's Vestager reappointed EU competition commissioner
Margrethe Vestager. Photo: Aris Oikonomou/AFP/Ritzau Scanpix

The hard-charging former Danish minister for economics and the interior gets a beefed-up remit under new commission President Ursula von der Leyen, as vice-president charged with building “a Europe fit for the digital age”.

In addition to continuing as competition commissioner, Vestager, a former leader of the Danish Social Liberal party, becomes deputy chair of the commission’s digital section.

During her time as competition chief, the Danish politician has issued huge fines to American IT giants including Google.

“It’s more than six months since I said I wanted to be competition commissioner again. At the time, people said ‘no, that can’t work’. But right now, things work,” she told Danish broadcaster DR.

Vestager, who had been in the running to succeed Jean-Claude Juncker as president of the commission, also said that she was “very very humbled” to be given added responsibility for digital issues.

The European Parliament must approve the commissioner team presented by Von der Leyen on Tuesday. Candidates are to attend hearings at the parliament, which will then vote on whether to approve the commission as a whole.

Although candidates are often switched before final approval of the commission, Vestager passed the hearing stage without any problem when she was last nominated to the commission in 2014.

The European Commission’s power comes from its status as the only body which can propose new EU laws. That can occur at its own initiative or at the request of member states, MEPs or national parliaments. The European parliament then negotiates proposed laws with EU ministers from member states.

The Commission is also responsible for ensuring member states adhere to EU rules. It includes commissioners from each of the union’s member countries.

READ ALSO: Angry Apple takes swipe at ‘Dane of the Year' Vestager

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