SHARE
COPY LINK

SWATCH

Swatch rejects Tiffany lawsuit

Swatch, a leading watchmaker, said on Monday that a lawsuit by US jeweller Tiffany had no legal basis and that it would contest the action in a battle between the luxury product groups.

A counter-claim by Tiffany for 541.9 million francs ($589 million) “has no factual or legal basis and will be vigorously contested by Swatch Group and Tiffany Watch Co. Ltd.,” a statement said.

Tiffany Watch is an affiliate of Swatch that was established in 2008 in cooperation with the US firm.

In September however, Swatch broke off a cooperation agreement with Tiffany & Co. for “breaches of its obligations and duties,” and sought compensation of 3.8 billion francs in damages.

Swatch said it had invested “millions to develop, distribute and sell Tiffany & Co. watches” but that the venture was undermined by “systematic efforts to block and delay development of the business” by Tiffany & Co.

Tiffany has alleged that Swatch broke its promises and failed to provide appropriate distribution for Tiffany-branded watches, depriving it of the increase in watch sales and royalty income it had been seeking.

Shares in Swatch slipped by 0.35 percent to 423.50 Swiss francs in early trading on Monday, while the Zurich stock exchange was off by 0.16 percent overall.

Analysts at the Zurich cantonal bank ZKB said it was difficult to judge which company would prevail.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

LAW

Swiss watchmaker Swatch wins latest trademark battle with Apple

A top Swiss court on Thursday handed the watchmaker Swatch victory in a trademark dispute with US technology giant Apple – the latest in a series of legal disputes between the two firms.

Swiss watchmaker Swatch wins latest trademark battle with Apple
Swatch Group CEO Nick Hayek with the Zero One wristwatch in 2014. File photo: AFP

In the current case, Apple had alleged the Swiss company’s ‘Tick different’ slogan was too similar to the US company’s ‘Think different’ slogan of the 1990s.

Apple originally filed an objection with the Swiss Federal Institute of Intellectual Property, but that organisation turned down the complaint.

Read also: How luxury watchmakers are gearing up for Brexit

The US company then took the case to the St-Gallen based Federal Administrative Court.

To have a chance of winning its case against Swatch, Apple had to prove that the famous slogan – the related TV commercial won an Emmy for Outstanding Commercial in 1998 – had more than 50 percent recognition in Switzerland.

However, the Federal Administrative Court ruled Apple had not provided sufficient evidence that this was the case and found in Swatch’s favour.

The evidence for awareness of the slogan in Switzerland consisted of just several articles on Apple in Swiss broadsheet NZZ.

This dispute was just the latest in a series of legal confrontations between the two companies.

In 2007, Swatch, which is headed up by charismatic businessman Nick Hayek, trademarked the term ‘iSwatch’ before Apple was able to register the term ‘iWatch. 

The Swiss watchmaker also trademarked the expression ‘One more thing’, which was made famous by Apple co-founder Steve Jobs.

Apple has had other legal problems in Switzerland. In 2012, it reportedly paid 20 million Swiss francs (€17.8 million) to Swiss Federal Railways to avoid going to court over its use of the design of the Swiss railway clock in its i06 operating system.

SHOW COMMENTS