SHARE
COPY LINK

ADVERTISING

George Clooney clip bags Norwegian ad award

A commercial featuring Hollywood superstar George Clooney has won the annual audience award for the best ad shown on Norwegian TV in 2011.

George Clooney clip bags Norwegian ad award
YouTube Screenshot

Bank giant DNB’s ad scooped the yearly Goldfish prize at an awards ceremony on Saturday night, beating off competition from eleven other ads selected by an expert jury.

The winning clip, called ‘George’ and produced by the Try advertising agency, took a full 46 percent of all votes cast.

It was the second year running that DNB and Try teamed up for the winning commercial, after last year’s success with the ‘Young, free and single’ campaign.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

TELEVISION

Norwegian reality show introduces sexual consent rule for contestants

The latest series of Paradise Hotel in Norway has introduced an on-screen consent requirement for contestants planning on having sexual contact following allegations of abuse on the Swedish version of the show.

Norwegian reality show introduces sexual consent rule for contestants
The show has introduced on-screen consent requirements. Photo by Glenn Carstens-Peters on Unsplash

Contestants in the latest series of Paradise Hotel, which aired on Monday night, will require contestants to demonstrate on-screen with a thumbs up to the camera that they consent to any sexual activity.

“We were told from day one that if we were to have sex, we had to consent with a thumbs up to the camera from both parties,” Stian Trulsen, a contestant on the hit reality series, told newspaper VG

Earlier this year, it was alleged that a male contestant abused two female participants on the Swedish edition of the show. Swedish prosecuting authorities are investigating the alleged abuse. 

Christian Meinseth, program manager for production company Nent which makes the show, said the new rules weren’t directly introduced because of what happened on the Swedish programme. 

“No, but we have, of course, worked with the series and looked at our practices around the format, so we ensure that Paradise Hotel is both a good watch and fun to be a participant in,” Meinseth told VG. 

“We are very concerned about the participants’ safety, and we have not had any challenges around the new rules,” Meinseth added. 

The program manager added that the production company wanted the show to reflect a more modern approach to sex. 

“At the same time, we are also careful to monitor language use and how the participants describe each other. Everyone should show respect for each other, and there will be more focus on the game itself. Viewers can look forward to an exciting and entertaining season,” he said. 

The 15th season of the show, which has been on Norwegian tv screens since 2009, will also include a “paradise talents” week where there is a focus on inner values as part of several on-screen and off-screen measures to try and promote more healthy sexual relationships.

SHOW COMMENTS