“We see opportunities to complement other public transport and we are planning a number of pilot projects in 2012,” confirms Ingvar Ryggesjö, Information Officer at Swebus in daily newspaper Metro.

The new law on public transport came into effect on January 1st but ever since the initiative was launched, not just Swebus, but many companies have shown an interest and have enrolled for the government’s pilot project.

Authorities believe co-operation between public and private organisations will be beneficial to all areas of Sweden, although the pilot project for 2012 is primarily focused on the Öresund region.

“Many commute across the channel and they don’t have a great deal of choice in terms of transport operators,” said Ryggesjö.

It is a matter of finding public transport connections where it would be profitable to run such business.

However, the time it takes to travel still remains an issue and in some areas it is faster to travel from A to B by car.

“In the Stockholm region we are interested to see the impact on the cross-link connections, such as the Täby-Kista line. It takes fifteen minutes to go by car but nearly an hour to travel by public transport,” says Rolf Kolmodin, Communications Officer at public transport operator Nobina to Metro.