Ueli Prager, the founder of the Swiss hotel and restaurant group Mövenpick, died on Saturday at the age of 95, according to his family.

"/> Ueli Prager, the founder of the Swiss hotel and restaurant group Mövenpick, died on Saturday at the age of 95, according to his family.

" />
SHARE
COPY LINK

BUSINESS

Swiss food pioneer dies at 95

Ueli Prager, the founder of the Swiss hotel and restaurant group Mövenpick, died on Saturday at the age of 95, according to his family.

Prager was one of Switzerland’s most renowned businessman and, like most pioneers, he was “open to everything,” the family said.

Born in Wiesbaden (Germany) to a Swiss family, he opened his first restaurant in Zurich in 1948, The Mövenpick.

The Mövenpick kicked off what would become one of his biggest revolutions in Switzerland: offering healthy food at relatively low prices and with fast service. He used to explain that he got the idea when he saw a man quickly feeding the seagulls in the Lake of Zurich with pieces of bread.

Business success came rapidly, and new eateries were opened in Lucerne, Geneva and Lugano.

By 1965, Prager had opened his first restaurant abroad, in Germany.

Soon after, the doors of the first hotel of the group opened: the Jolie Ville Motor Inn in Zurich. The first international hotel venture was launched in 1975 with an opening in Egypt, near the Giza pyramids. It was the first of many hotels to be located outside the Swiss borders.

But for the Swiss fast food pioneer that was not enough.

The first Mövenpick brand was for coffee, and was launched onto the market in 1963. Six years later it was the turn of his world-famous ice-cream brand.

Three decades after the company’s birth, Mövenpick was trading in the Swiss stock market as a hotel, restaurant, food and wine company.

But as Prager aged, the company began to disintegrate.

In 1988, 40 years after the first opening, Prager stepped down as managing director and his wife Jutta took over.

In 1992, the company was sold to Augst von Finck, a German businessman, who sold the ice-cream brand to Nestlé and removed Mövenpick from the stock market in 2007 to turn it, once again into a family-run business.

The news broke Prager’s heart and he said at the time: “Mövenpick of today is no longer my Mövenpick”.

In the 1990s, Prager and his wife moved near London, even though they kept a castle in Silvaplana, a small village in Graubünden, where they used to spend extended periods of time.

What started as a one-man business had, at the time of the Swiss food icon’s death, more than 18,000 employees around the world, 68 restaurants, 38 hotels and a dozen motorway restaurants.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
For members

ZURICH

Growth spurt: What Zurich needs to do to accommodate 2 million residents

Switzerland's biggest city Zurich is becoming more densely populated. With the population expected to pass the 2 million mark in the coming years authorities are devising plans to make it liveable for new residents.

Growth spurt: What Zurich needs to do to accommodate 2 million residents

At the end of 2023, over 1.6 million people lived in Zurich, Switzerland’s most populous canton.

But this number is far from static.

The population is continuing to grow — so much so, that it will reach the 2-million mark in the coming years, cantonal authorities said in a press release.

This means an increase of around 450,000 people within the next two decades — a 28-percent growth rate, which is “significantly higher than the Swiss average.”

The primary reason for this hike, accounting for 49 percent of the increase, is immigration, followed by births (44 percent) and, to a lesser degree (7 percent), people moving to Zurich from other Swiss regions

On one hand, this is good news because “it is evidence of the canton’s attractiveness and economic prosperity,” authorities pointed out.

On the other, however, this demographic evolution will create a number of new problems and exacerbate the already existing ones.

That is why “strategic decisions are needed on how to handle challenges facing various areas,”  cantonal officials said.

‘Dealing with consequences’

With this ‘growth spurt,’ Zurich will experience many of the same challenges as Switzerland on the whole will, as demographers are expecting the country’s population to swell to 10 million (from the current 9 million) people in the coming years. 

Just as the federal government has started to think about the best ways to prepare the country’s infrastructure for the growing numbers, Zurich’s authorities too will be “shaping this growth” and “dealing with its consequences.”

To achieve this goal, they have launched the ‘Growth 2050” project to begin in the summer, which will  examine “which approach is most suitable for strategically addressing the challenges ahead,” according to the press release.

What exactly does this mean?

While the project’s findings will not be made public until 2027, authorities will have to ensure that Zurich’s infrastructure, such as housing, public transport, as well as school and healthcare systems, will not crumble under pressure, but be able to function optimally — from both the financial and practical perspectives — in the new context.

While all these areas are important, in Zurich’s case, housing appears to be a particular problem as more residents move into the canton.

With  tens of thousands of foreign nationals having settled in Zurich in the past few years, for instance, affordable housing had become scarcer — a situation that has continued to deteriorate and is expected to grow worse as more residents continue to arrive in the future.

READ ALSO: Zurich hit by affordable housing shortage amid record-high immigration

SHOW COMMENTS