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MEDICAL

Docs top list of Swedes’ ‘sexiest’ professions

People looking for a profession that will help boost their sex appeal among Swedes of both sexes would be well served to bone up on biology and anatomy, a new survey has revealed.

Docs top list of Swedes' 'sexiest' professions

Among both Swedish men and women, doctors are considered to be the sexiest profession, according to a new study conducted by the SIFO polling firm on behalf of Swedish dating site E-kontakt.se.

Doctors received votes from 20 percent of Swedish men and 26 percent of Swedish women when asked which professions they found the sexiest, putting docs at the top of the list of sexiest professions for both genders.

Among men, however, doctors have to share the top spot with nurses, which also received 20 percent of the vote.

Women, on the other hand, voted cooks as the second sexiest profession, while teachers came in third place.

Teachers were also the third highest vote-getters among Swedish men, commanding 17 percent of the vote.

“Men and women seem to be in agreement that the sexiest professions are professions where people take care of other people,” Karin Boo, a love coach with E-kontakt.se, said in a statement.

“Careers which require good physical condition or high-pay seem to be less important.”

Stockholm-based doctor Hanna Holmgren was surprised that men considered doctors on par with nurses in terms of sex appeal.

“I would have thought nurses would have been considered more sexy,” she told The Local, adding that, in her experience, men can find women in high-powered careers to be intimidating.

“But doctors have traditionally been associated with a heightened economic and social status,” she said, something which likely contributes to their sex appeal.

Since becoming a doctor last year, the 25-year-old Holmgren doesn’t consider herself to have become sexier, however.

“If anything, I may be sexier because I’m older,” she said.

Thomas Flodin, chair Stockholms Läkareföreningen (‘Stockholm Association of Doctors’) attributed to how medical professionals are portrayed in the media.

“There are a number of popular televisions shows that perhaps make the profession appear rather glamourous,” he told The Local.

According to Boo, the fact that women found cooks to be so sexy was somewhat unexpected.

“It surprised me that the culinary profession is so popular among women,” she said.

“People often say that the way to a man’s heart is through his stomach and apparently the same holds true for women.”

Sweden’s Sexiest Professions

Sexiest Among Men

1. Doctor – 20 %

2. Nurse – 20 %

3. Teacher – 17 %

4. Designer – 14 %

5. Cook – 11 %

6. Journalist – 6 %

7. CEO – 4 %

8. Flight attendant 4 %

9. Psychologist – 3 %

Sexiest Among Women:

1. Doctor – 26 %

2. Cook – 16 %

3. Teacher – 13 %

4. Firefighter – 11 %

5. Designer – 10 %

6. Police officer – 8 %

7. Journalist – 6 %

8. Psychologist – 5 %

9. CEO – 4 %

The results are based on a poll of 1,026 people carried out by SIFO between August 10-17, 2011

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HEALTH

IN PICTURES: 7 of the French government’s sexiest public health adverts

An advertising campaign aimed at convincing young people to get the Covid vaccine has attracted international attention, but it’s not the first time that French authorities have sexed up their public health messaging.

IN PICTURES: 7 of the French government's sexiest public health adverts
Image: AIDES.

It’s an international cliché that France is the land of l’amour – or at least the land of le sexe – and that reputation does seem to be justified, given how often French public health bodies have turned to sex in an attempt to get their message across.

From the suggestive to the downright scandalous, here are seven examples of health campaigns which relied on that oh so French fondness for romance.

Get vaccinated, get laid

The Covid campaign in question was created by regional health authorities in the southern Provence-Alpes-Côtes d’Azur region.

The poster which has got people hot under the collar features two very attractive and very French-looking people kissing, seemingly in the back of a cab after a night on the town. “Yes, the vaccine can have desirable effects,” it says.

The campaign has proved so popular that it will soon be expanded.

Promoting road safety

Earlier this year, the French Road Safety Delegation released a video ahead of Valentine’s Day, which showed a couple sharing an intimate moment in the bedroom.

The full 30-second video featured the slogan, “Life is better than one last drink for the road”.

Another image of two people kissing, seemingly without clothes, included the line, “Life, love. On the road, don’t forget what truly matters.”

Fight against HIV/AIDS

While the link between road safety and sex isn’t immediately obvious, less surprising are the references to intimacy in the health ministry’s HIV awareness campaign from 2016.

Each of the different posters shows two men embracing. Straplines include, “With a lover, with a friend, with a stranger. Situations vary, and so do the protective measures.”

The posters shocked conservative sensibilities, and several right-wing mayors asked for them to be taken down in their towns. 

HIV awareness campaign

Just a few days after the controversy over the ministry’s posters ignited, the non-profit AIDES launched its own campaign, and it didn’t hold back.

The posters showed scuba instructors, piano teachers and parachutists, all of them naked alongside their students. The slogan: “People undergoing treatment for HIV have a lot of things to pass onto us. But the AIDS virus isn’t one.”

“Even if we’ve been spreading this information since 2008, we realise that a lot of people don’t know that antiviral treatments prevent spreading,” head of AIDES Aurélien Beaucamp told France Info.

“People are still afraid of those who are HIV-positive.” 

Government-mandated pornography

It’s common for sexualised advertising campaigns to be labelled pornographic by critics, but in 1998, the French government went a step further and created actual pornography.

READ ALSO Language of love – 15 of the best romantic French phrases

The health ministry commissioned TV station Canal Plus to create five short erotic films to encourage the use of condoms and prevent the spread of HIV. The campaign featured up-and-coming directors such as Cedric Klapisch and Gaspar Noé.

“The only possible way to look at, to get people to protect themselves, is to show, show everything, show simply and without creating an obsession of the sexual act and the act of wearing a condom,” Klapisch said, according to an Associated Press story published at the time. 

You didn’t really think we’d include images of this one, did you? (OK, here’s a link for those who are curious).

A controversial anti-smoking campaign

https://twitter.com/MarketainmentSE/status/212863393143586817

It’s time to forget what we said about romance, because there is nothing romantic about this 2010 campaign from the Droits des Non-Fumeurs (Non-smokers’ rights) association and the BDDP & Fils communications agency.

The campaign featured several images of young people with a cigarette in their mouths, looking up at an adult man who rested his hand on their heads. The cigarette appeared to be coming out of the man’s trousers.

The slogan said, “Smoking means being a slave to tobacco”. The association said the sexual imagery was meant to get the attention of young people who were desensitised to traditional anti-smoking messages, but the posters caused outrage, with members of the government publicly criticising the choice of imagery.

Celebrating LGBTQ+ love

On the other end of the spectrum is this very romantic video from the national health agency Santé Publique France. It was released on May 17th 2021, the International Day Against Homophobia, Transphobia and Biphobia, and was part of a campaign against anti-LGBT discrimination and violence. It is set to Jean-Claude Pascal’s Nous les amoureux

Showing a diverse range of couples kissing, holding hands, and healing each other’s wounds, the video ends on the word play: “In the face of intolerance, it’s up to us to make the difference.”

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