A new survey has mapped out what Swiss residents think of the country’s 26 cantons.

 

"/> A new survey has mapped out what Swiss residents think of the country’s 26 cantons.

 

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Snobby, hip and pretty: Swiss rate their cantons

A new survey has mapped out what Swiss residents think of the country’s 26 cantons.

 

Snobby, hip and pretty: Swiss rate their cantons
Jess & Peter

The survey by the Campaignfit company, based in Zurich, found that the residents of mountain cantons are often stigmatized as having an “old approach to life” and narrow-minded views.

The Cantons of Zurich and Geneva are perceived as snobby and arrogant, while also fiercely independent.

The Ticino region in the Italian part of the country and the Canton of Geneva are considered “young, open and hip,” the company said, and Ticino also holds the record for “most beautiful canton,” together with Canton Graubünden and Valais.

All the cantons are considered to have enough ‘Swissness’, with quality services and safety, while urban cantons such as Geneva, Zug, Basel and Zurich are not perceived as child-friendly.

According to the company, a total of 7,135 Swiss men and women took part in the on-line survey between the end of March and the end of May this year.

“The Swiss have a strong sense of belonging to their cantons. The so-called ‘cantonal spirit’ is everywhere,” Campaingfit said on its website, which also features a ‘canton image monitor‘ summarizing the questionnaire results.

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TAX HAVEN

Why Switzerland is no longer the tax haven it used to be

In financial circles, the mere mention of ‘Switzerland’ has become synonymous with ‘tax haven’, a reputation the country has long denied. Is this still the case?

Why Switzerland is no longer the tax haven it used to be
It's not as easy for rich people to skimp on taxes. Photo by Fabrice Coffrini/AFP

For decades, Switzerland has been known as a destination for ‘fiscal tourism’. 

Fiscal tourism refers to wealthy individuals or foreign corporations that set up their residence in Switzerland to save money on taxes.

Some cantons had long attempted to lure these well-heeled entities.

READ MORE: Why Switzerland is no longer on the EU’s black list of tax havens

Authorities in the canton of Schwyz, for example, encourage newcomers to come to their canton because it “has one of the lowest tax burdens in Switzerland. Its fiscal policy…makes it an attractive location for both legal entities and individuals”. 

Other low tax rate cantons are Obwalden, Zug, Uri, Appenzell Innerrhoden and Nidwalden. The highest income tax rate in one of these cantons is around 17 percent, compared to about 30 percent in Vaud, Bern, Geneva and Zurich.

However, the practice of fiscal tourism is becoming a thing of the past, according to a report by Swiss public broadcaster RTS.

It based its findings on an analysis by the University of Basel, which shows that the days of cantons and communes competing to attract wealthy taxpayers may be over.

READ MORE: Tax rules cross-border workers in Switzerland need to know

For the first time in decades, the tax on high incomes has increased by 4 percent.

Schwyz too “had to raise its level of taxation after years of deficit accounts”, RTS said.

Another reason why Switzerland is becoming less appealing to rich taxpayers is because, due to tighter controls, it is not as easy as before for wealthy people to register as residents in a municipality with low tax rates, but live elsewhere.

In the past it was common for the wealthy individuals to set up an official address in low-tax canton or municipality, but reside somewhere else.

But is Switzerland still considered a tax haven?

In 2017, the country was placed on the EU’s list of tax havens  because “it intentionally attracted foreign investors by allowing corporations and wealthy individuals to pay a low, lump-sum tax on the money they kept in Swiss banks”.

However, Switzerland was removed from the list in 2019 because that year Swiss voters accepted a legislation which introduced major changes in the Swiss tax system by ending some preferential tax schemes and replacing them with new regulations which are in line with international standards.

READ MORE: Reader question: Can I deduct working-from-home costs from my Swiss taxes?

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