Retailers banking on a final Christmas splurge

German retailers are still waiting for a breakthrough in their Christmas shopping business. The past week there has seen a continuing instability in sales, a spokesman for the German Retail Association (HDE) revealed.

Retailers banking on a final Christmas splurge
Photo: DPA

HDE spokesman Hubertus Pellengahr said Sunday that German Christmas shopping business had been unsatisfactory so far this year. There had been a “continual up and down”, and now retailers are hoping for “a strong final spurt” in the two weeks to the holiday. Unlike last year, Pellengahr said, the final Advent weekend is likely to be the strongest.

But the HDE’s prognosis remains that Christmas business is likely to be 1.5 percent below the level of last year.

Pellengahr said that in southern Germany sales were better, and he speculated, “The winterly cold weather there has warmed up the Christmas atmosphere and present-giving mood among consumers.”

According to the HDE, there has been a renewed demand for classic toys like dolls and board games, while the consistently high demand for games consoles and video games had also continued. Merchandise related to the Twilight saga also received particular mention in the new report.

The biggest sellers for adults have been cameras, digital picture frames, winter clothing accessories, perfumes and cosmetics.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


Thousands more families in Denmark seek Christmas charity

A significant increase in families have sought Christmas help from the Danish Red Cross compared to last winter.

Thousands more families in Denmark seek Christmas charity

Higher process for food, electricity, gas and fuel are being felt by vulnerable families in Denmark, driving more to apply for Christmas packages offered by the Red Cross, broadcaster DR writes.

The NGO said in a statement that more people than ever before have applied for its Christmas help or julehjælp assistance for vulnerable families.

While 15,000 people applied for the charity last year, the number has already reached 20,000 in 2022.

“We are in an extraordinary situation this year where a lot more people have to account for every single krone to make their finances work,” Danish Red Cross general secretary Anders Ladekarl said in the press statement.

“For many more, their finances no longer work, and this is unfortunately reflected by these numbers,” he said.

The Red Cross Christmas assistance consists of a voucher worth 900 kroner redeemable at Coop stores or, in some stores, a hamper consisting of products.

READ ALSO: These are Denmark’s deadlines for sending international mail in time for Christmas