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General Motors prepared to sell Opel to Magna

Chancellor Angela Merkel announced on Thursday that US car giant General Motors is prepared to sell its German unit Opel to the Canadian auto parts firm Magna after all.

General Motors prepared to sell Opel to Magna
Photo: DPA

She said GM’s board had conditionally agreed to hive off Opel following months of indecision about its future.

“I’m extremely pleased by this decision. Opel can now forge a new beginning,” she told a press conference in Berlin. “It won’t be easy. But this is a quantitative step towards ensuring Opel a certain future.”

Considered out of the running in recent days, the choice of Magna comes as a surprise even though the German government has long favoured its bid backed by Russia’s Sberbank.

“I believe the financial conditions were accepted by General Motors,” Merkel said, referring to the €4.5 billion in state guarantees Berlin offered to ease the sale to Magna.

Senior GM executives travelling to Berlin for talks with German officials had been expected to announce the US carmaker would hold onto Opel after a torturous period of uncertainty. But the decision to part ways with Opel will have major implications for its plants throughout Europe, making it politically sensitive, particularly in Germany, where general elections are scheduled for September 27.

Merkel said she would consult with her European counterparts regarding the deal with Magna.

Germany is home to 25,000 Opel workers, about half of GM’s total European workforce, which includes about 5,000 at British sister brand Vauxhall.

General Motors said Thursday it would keep 35 percent of the shares in its European Opel operations and sell 55 percent to the Canadian-Russian consortium. Employees would own 10 percent of what GM called the “New Opel” following its sale to Magna.

Several key issues still needed to be finalised, including the terms of a financing package provided by the German government, but the final documents should be ready for signing within a few weeks, and the deal should close within the next few months, according to a GM statement.

“Hard work over the past two weeks to clarify open issues and resolve details in the German financial package brought GM and its board of directors to recommend Magna/Sberbank,” GM chief executive Fritz Henderson said.

Unions had also signed an agreement that supported “the necessary cost restructuring,” he added.

Magna has said in the past that it would eliminate 10,000 European jobs after taking over Opel, but no figure was cited on Thursday.

End of an 80-year partnership

The sale of Opel by General Motors ends an 80-year union during which Opel became GM’s spearhead brand in Europe and a key research centre. The divorce is a consequence of bankruptcy for GM which is now fighting for a new future with US government money. But the two companies’ association was not always so desperate.

GM bought Opel in 1929, when the German company was mostly making bicycles – in which it claimed to be the world leader – and sewing machines, the original product manufactured by Adam Opel when he founded his company in 1862.

Opel began to make automobiles in 1898 and only eight years later it had produced its 1,000th vehicle, quite an exploit at the time. The group became the official supplier to Emperor Wilhelm II but its success was built on smaller models available to a wider public.

GM decided to focus on making automobiles under the Opel brand and placed the company at the forefront of its plans for European expansion. Using US methods, it ramped up assembly line production and quickly grew in size. Its small family Kadett car became a best-seller.

When World War II broke out, Opel produced Blitz (lightning) trucks for the German army and was later forced by the occupying Allied powers to switch to making refrigerators. Auto manufacturing did not really begin again until the 1950s.

Twelve years later, a new Kadett hit the market in a bid to compete with the Volkswagen Beetle. In the early 1970s, Opel held about 20 percent of the German market but was then surpassed by Volkswagen when Europe’s biggest car maker produced the Golf.

Opel has still not bounced back and attempts to diversify its product range with the top-shelf Omega or sporty Tigra models went badly. The company was also beset by problems with the quality of its cars.

In 2001, it began a deep restructuring programme and has managed to stay afloat owing to sales of its small Corsa and Astra models. It’s latest cars have been widely praised in auto circles for their design, but such critical acclaim failed to translate into adequate sales.

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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