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German car industry could shed 90,000 jobs

Daily newspaper Die Welt on Friday reported that 90,000 jobs are at risk in the German car industry, as the country's spectacularly successful "cash for clunkers" programme draws to a close.

German car industry could shed 90,000 jobs
Photo: DPA

According to a survey by the consultancy firm Roland Berger, the number of insolvencies in the industry will rise considerably when the government’s Abwrackprämie, or car scrapping premium scheme, soon ends.

The situation is particularly precarious for car dealers, despite selling more cars this year than ever before as a result of the scheme. This increase was the desired effect, said Ralk Landmann, parter at Roland Berger and author of the study, but dealers may now face a boomerang effect.

“When the car scrapping premium is discontinued, almost half of all German dealers will be threatened with insolvency,” Landmann told the newspaper.

If this were to happen, up to 30,000 jobs could disappear.

Landmann predicted a drop in demand and a collapse in revenues, “unfortunately for those big dealer-groups that have done everything right in the past year.”

The government scheme, aiming to bolster the car industry by encouraging consumers to replace old vehicles for new ones with a €2,500 premium, is now approaching its end. The newspaper reported that the German motorist association ADAC has predicted new claims will only be possible for another ten days, with experts suggesting for a long time that its end would mean a dramatic drop in car purchases.

This has likely helped spark insolvencies across Germany’s biggest cities in the industry. In July, for example, the Munich Ford dealer Niedermair & Reich closed two branches.

According to Landmann’s report, only two options remain for German car dealers, if they are to survive the financial crisis: cost-cutting and restructuring the dealer networks by the manufacturers.

“Additionally, mergers would lead to fewer dealers, thus helping the bigger and better dealers to strengthen their competitive position,” said Landmann.

The report drew attention to the unfavourable comparison between sales figures for German dealers and their counterparts in the USA, where dealers sell on average around 500 more cars a year.

“To work profitably, German dealers need to achieve similar sales figures to those on the other side of the Atlantic,” he concluded.

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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