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STOCKHOLM SECTION

Eivy Flodin, Nybrogatan 22

Published: 13 August 2009 12:05 CEST

Eivy Flodin is an exclusive jewelry and cosmetics boutique that sells products from French, Italian, American and Swedish designers. The shop has been around for three decades, bringing limited edition perfumes and jewelry from around the world to Swedish customers.

When it comes to rareness, this shop knows how to make its customers feel special. The shop sells makeup, perfume, jewelry and other small accessories. The makeup brands are common ones, but with perfumes and jewelry, there is only one of everything. Once you buy a necklace, you can be sure that no one else will be able to get the same one.

The store is most famous for its exclusive perfumes and big statement jewelry. Eivy Flodin is the only store in Sweden that sells the French perfume brand Reminiscence. Attention-grabbing, extravagant jewelry pieces are prominently displayed in the front and throughout the store.

The perfumes and cosmetics are affordable, with perfumes averaging around 900 kr. The jewelry is where it gets pricey, with jewelry from Swedish designers such as Poggi and Åsitas averaging around 4000 kr. But one could argue it is worth the money. It may be close to impossible to find another store in Stockholm with as eclectic and dazzling statement jewelry as Eivy Flodin.

Opening hrs

M-F: 10-18

Sat: 10-16

Sun: closed

Price range:

900-6000 kr

Editor’s Pick: Reminiscence perfume, 995 kr

(Photos: Lydia Parafianowicz)

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Stockholm Open set to serve up a storm

“All the sponsors, players and organizers are getting ready, I’m really excited,” tournament spokesman Christian Ahlqvist told The Local over the phone, with the sound of tennis balls thwacking around in the background.

Held inside Stockholm’s Royal Tennis Hall, the tournament has been played every year since 1969, attracting some of the biggest tennis names in Sweden and the world.

“All the big Swedish players have played in the Stockholm Open, Björn Borg, Mats Wilander. Former world number one Roger Federer won the title in 2010. We’ve had some really great players, its always been one of the tournaments to play in,” explained Ahlqvist.

IN PICTURES: See Swedish tennis legend Björn Borg’s career in pictures

Headlining this year’s contingent is Spanish world number four David Ferrer who is tipped to take home the trophy.

“Ferrer is coming from Shanghai, he’s a great player and he’s always performed very well here,” said Ahlqvist.

But if you thought it was a one horse race, think again. Bulgarian Grigor Dimitrov and Polish giant Jerzy Janowicz (who is over two metres tall), both 22, are two young players looking to challenge Ferrer and show the tennis world that they belong at the top.

However the odds are against Sweden netting the championship. World number 444 Markus Eriksson is the only confirmed Swedish player so far, although more may find their way through in Friday’s final qualifications. But statistically, the odds aren’t historically in the Swedes’ favour, with the last winner, Thomas Johansson, in 2004.

A strong Swedish presence in the singles may be lacking, but the Swedish men are expected to do better in the doubles.

“Jonas Björkman is making a comeback in the doubles with one of the best doubles players in the world, Robert Lindstedt. So that will be interesting to see,” said Ahlqvist.

As for a tip for the winner, Ahlqvist likes world number 41 Jarkko Nieminen from Finland.

“Jarko is someone who’s been a bit on and off the court with injuries. He’s played here so many times before, he’s almost a Swede. Everyone would love to see him win one.”

Saturday marks the opening ceremony for the Open, which will be held on centre court and is free for everyone. The tournament begins on the same day, with the final scheduled for Sunday the 19th.

Josh Liew

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