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STOCKHOLM SECTION

Fröken Söt, Götgatan 9

Fröken Söt is a charming little boutique on Götgatan that sells ultra feminine clothing and accessories. From cute sundresses to distinctive pendants, the whimsical products in are able to bring out one’s lightheartedness and inner femininity.

Customers may have seen this brand in other clothing stores in the past, but this is the only store for the label. After selling her clothing to other distributors for three years, owner Jenny Ohlsson decided in 2008 that it was time to open her own shop. The store has been open since November, and it has been busy ever since.

Ohlsson’s clothing consists primarily of fun and easy to wear women’s clothing in bright colours and prints. The store mainly targets women roughly between the ages of 18-40. The price range for the items in the shop are towards the low end, with jewelry as cheap as 15 kr and dresses starting at 399 kr.

Opening hrs

M-F: 11-19

Sat: 10-18

Sun: 12-16

Price range: 15-299 kr

Editor’s Pick: Flowered sundress, 599 kr

(Photos: Lydia Parafianowicz)

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SPORT

Stockholm Open set to serve up a storm

The ATP Stockholm Open hits the Swedish capital on Saturday with international players vying for a piece of the €530,000 ($718,000) pie. Will it be a local Swede who takes out this year's title? The Local chats to the tournament organizer to find out more.

Stockholm Open set to serve up a storm

“All the sponsors, players and organizers are getting ready, I’m really excited,” tournament spokesman Christian Ahlqvist told The Local over the phone, with the sound of tennis balls thwacking around in the background.

Held inside Stockholm’s Royal Tennis Hall, the tournament has been played every year since 1969, attracting some of the biggest tennis names in Sweden and the world.

“All the big Swedish players have played in the Stockholm Open, Björn Borg, Mats Wilander. Former world number one Roger Federer won the title in 2010. We’ve had some really great players, its always been one of the tournaments to play in,” explained Ahlqvist.

IN PICTURES: See Swedish tennis legend Björn Borg’s career in pictures

Headlining this year’s contingent is Spanish world number four David Ferrer who is tipped to take home the trophy.

“Ferrer is coming from Shanghai, he’s a great player and he’s always performed very well here,” said Ahlqvist.

But if you thought it was a one horse race, think again. Bulgarian Grigor Dimitrov and Polish giant Jerzy Janowicz (who is over two metres tall), both 22, are two young players looking to challenge Ferrer and show the tennis world that they belong at the top.

However the odds are against Sweden netting the championship. World number 444 Markus Eriksson is the only confirmed Swedish player so far, although more may find their way through in Friday’s final qualifications. But statistically, the odds aren’t historically in the Swedes’ favour, with the last winner, Thomas Johansson, in 2004.

A strong Swedish presence in the singles may be lacking, but the Swedish men are expected to do better in the doubles.

“Jonas Björkman is making a comeback in the doubles with one of the best doubles players in the world, Robert Lindstedt. So that will be interesting to see,” said Ahlqvist.

As for a tip for the winner, Ahlqvist likes world number 41 Jarkko Nieminen from Finland.

“Jarko is someone who’s been a bit on and off the court with injuries. He’s played here so many times before, he’s almost a Swede. Everyone would love to see him win one.”

Saturday marks the opening ceremony for the Open, which will be held on centre court and is free for everyone. The tournament begins on the same day, with the final scheduled for Sunday the 19th.

Josh Liew

Follow Josh on Twitter here

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