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High court rules against PETA Holocaust ad campaign

Germany's high court on Thursday banned an advertising campaign by animal rights group PETA comparing animals in a slaughter house to Jews in Nazi concentration camps.

High court rules against PETA Holocaust ad campaign
A protest of the ad campaign. Photo: DPA

The posters, sponsored by People for the Ethical Treatment of Animals (PETA), bear photographs of concentration camp inmates, both alive and dead, along with pictures of plates piled with meat and animals ready for slaughter, accompanied by the slogan: “The Holocaust on your plate.”

The Constitutional Court decision, reached on February 20 but annouced now, said the campaign would have made “the fate of the victims of the Holocaust appear banal and trivial.”

PETA said the March 2004 campaign – which was previously launched in the United States – was intended to persuade people that the suffering of humans and animals was comparable and that animal products should therefore not be used or consumed.

The court initially took up the case in response to a complaint from the president and vice-presidents of the Central Council of Jews in Germany – all of them sons and daughters of people who died in the Holocaust.