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CeBIT keeps high-tech fun despite economic gloom

AFP's Deborah Cole heads to Hannover to check out intelligent champagne bottles, "green" USB sticks made of corn, an understanding alarm clock and plenty of other fun and futuristic gadgets at the world's biggest high-tech fair CeBIT.

CeBIT keeps high-tech fun despite economic gloom
Photo: DPA

As the high-tech sector tries to buck the global economic slump, inventors from Asia, the United States and Europe vied to capture imaginations at the CeBIT with ideas that could ignite the market in the coming months and years.

Researchers at the German Research Centre for Artificial Intelligence, which works closely with industry, was showing off a range of everyday objects rendered “smart.”

Its cutting-edge champagne bottles sound a bell when the bubbly has hit the perfect quaffing temperature, while an intelligent medicine cabinet lets you know when you last took your medication or need to get a prescription filled.

In keeping with a “green” theme at this year’s event, USB sticks and photo cards by California-based ITP now come in biodegradable plastics made of corn. And some of the proceeds will go to tree-planting projects.

Some items unveiled at CeBIT, however, are just simple high-tech fun. The TouchCube is modern take on the 80’s puzzle craze the Rubik’s Cube. Instead of twisting it, the TouchCube allows users to alter the coloured patterns by sliding their fingers across the surface.

Meanwhile, people plagued by the question “Did I leave the iron on?” after spending hours with the TouchCube can relax.

Swiss firm digitalSTROM.org has developed a chip that can be installed in ordinary light switches. An “everything off” button switches every device hooked up to the system to “standby”, averting fires and cutting energy bills.

The fair is showcasing a range of new ultra-thin, ultra-efficient netbooks that are easier on the wallet, including the first “zero-watt” laptop from Fujitsu-Siemens that uses no electricity when idle.

Japanese giant Toshiba was showing off televisions that use half the power of normal sets.

A navigator developed by Germany’s Garmin can calculate not only the most direct route or the one with the least traffic but also the one that would use the least fuel, and even adds up the money you will save on your journey.

“If he feels in the mood, the driver can activate the EcoChallenge feature,” the company said. “Based on an analysis of the driver’s heavy or light-food pedal technique and braking as well as the car speed, the display shows how well the driver is doing in the fuel-saving stakes.”

A so-called gentle alarm clock from Germany’s Simple Feature monitors sleep rhythms via a soft wristband fitted with sensors.

It then chooses a shallow sleep phase within 30 minutes of the desired wake-up time and goes off with a range of alarm tones including bird songs – encouraging what the firm says is a smoother start to a more productive day.

The CeBIT is spotlighting eHealth this year, featuring products that allow patients to receive better care from home thanks to the internet.

Bodytel of Germany has developed a blood sugar monitor for diabetics whose results can be beamed straight to the patient’s file at his doctor’s office via his mobile phone. Similar devices keep watch on blood pressure and heart rates.

Innovations in the world of entertainment also drew the crowds.

Taiwan’s Aiptek is offering movies-to-go to with its Pocketcinema beamer, complete with two gigabytes of memory to store films, while Dutch firm Adapt Mobile has a pocket projector to allow you to share life-size holiday photos with friends.

Billed as the first Skype video telephone, the Eee by Taiwan’s Asus is a home phone that allows cheap international video calls in better quality than on a standard computer.

German premium sound specialists Blaupunkt unveiled prototypes of what they called the world’s first Internet car radio, promising access to “tens of thousands of stations” via cellular phone networks. And fashionistas needing a little more bling must look no further than the Asus notebook wrapped in supple dark leather and studded with Swarovski crystals.

The CeBIT runs until Sunday.

TECH

Cookie fight: Austrian activist in tough online privacy fight

Five years after Europe enacted sweeping data protection legislation, prominent online privacy activist Max Schrems says he still has a lot of work to do as tech giants keep dodging the rules.

Cookie fight: Austrian activist in tough online privacy fight

The 35-year-old Austrian lawyer and his Vienna-based privacy campaign group NOYB (None Of Your Business) is currently handling no fewer than 800 complaints in various jurisdictions on behalf of internet users.

“For an average citizen, it’s almost impossible right now to enforce your rights”, Schrems told AFP. “For us as an organisation, it’s already a lot of work to do that” given the system’s complexity due to the regulators’ varying requirements, he added.

The 2018 General Data Protection Regulation (GDPR) imposes strict rules on how companies can use and store personal data, with the threat of huge fines for firms breaching them.

While hundreds of millions of euros in fines have been imposed following complaints filed by NOYB, Schrems said the GDPR is hardly ever enforced. And that’s a “big problem”, he added.

He said the disregard for fundamental rights such as data privacy is almost comparable to “a dictatorship”. “The difference between reality and the law is just momentous,” Schrems
added.

‘Annoying’ cookies

Instead of tackling the problems raised by the GDPR, companies resort to “window dressing” while framing the rules as an “annoying law” full of “crazy cookie banners”, according to Schrems.

Under the regulation, companies have been obliged to seek user consent to install “cookies” enabling browsers to save information about a user’s online habits to serve up highly targeted ads.

Industry data suggests only three percent of internet users actually approve of cookies, but more than 90 percent are pressured to consent due to a “deceptive design” which mostly features “accept” buttons.

Stymied by the absence of a simple “yes or no” option and overwhelmed by a deluge of pop-ups, users get so fed up that they simply give up, Schrems said. Contrary to the law’s intent, the burden is being “shifted to the individual consumer, who should figure it out”.

Even though society now realises the importance of the right to have private information be forgotten or removed from the internet, real control over personal data is still far-off, the activist said. But NOYB has been helping those who want to take back control by launching
privacy rights campaigns that led companies to adopt “reject” buttons.

 Shift of business model 

Regulators have imposed big penalties on companies that violated GDPR rules: Facebook owner Meta, whose European headquarters are in Dublin, was hit with fines totalling 390 million euros ($424 million) in January.

One reason why tech giants like Google or Meta as well as smaller companies choose against playing by the GDPR rules is because circumventing them pays off, Schrems said.

Thriving on the use of private data, tech behemoths make “10 to 20 times more money by violating the law, even if they get slapped with the maximum fine”, he added.

Contacted by AFP, both companies said they were working hard to make sure their practices complied with the regulations.

Schrems also accuses national regulators of either being indifferent or lacking the resources to seriously investigate complaints. “It’s a race to the bottom,” Schrems said. “Each country has its own way of not getting anything done”.

Buoyed by his past legal victories, Schrems looks to what he calls the “bold” EU Court of Justice to bring about change as it “usually is a beacon of hope in all of this”.

Meanwhile, the European Commission is considering a procedures regulation to underpin and clarify the GDPR.

In the long-run, however, the situation will only improve once large companies “fundamentally shift their business models”. But that would require companies to stop being “as crazy profitable as they are right now,” Schrems said.

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