SHARE
COPY LINK

ECONOMY

German music consumers shun new technologies

The German music industry is expecting a “single-figure” percent drop in turnover for 2008, according to the German Music Industry Association. Experts say that German music consumers are not quite ready for new technologies.

German music consumers shun new technologies
Photo: DPA

Stefan Michalk, spokesman for the association, told the news agency DDP on Friday that despite this small overall drop, branches of the music business such as licensing, concerts and merchandising have prospered this year, though the statistics have not yet been released.

With the wide range of new music technologies now available, and pre-installed music now on new computers and mobile phones, the consumer of the future “will be increasingly particular about what his personal music needs are,” Michalk said. But compared to American and British consumers, Germans are showing a stubborn loyalty to the old-fashioned listening habits.

Despite consistent falls in CD sales, in comparison to other countries Michalk says that Germany still has a “stable business” when it comes to physical sound-storage media. “A lot of people have a mobile phone that can play music, but don’t use this service.”

Michalk warned against introducing technologies to the market before the consumer is ready. “Record companies can’t afford to invest in things that don’t promise success.” Nevertheless he does believe that investing in new ideas is the right way in the long-term.

Despite the Germans’ relative conservatism, the turnover figures for 2008 show a 30 to 40 percent increase in download sales. On top of this, users are more often buying whole albums rather than singles online. In the first nine months of the year, there was a 50 percent growth in the sale of so-called music “bundles”.

Up-to-date statistics on illegal downloading are not yet available, though Michalk criticised the announcement of some state prosecutors that they would only pursue music pirates with more than 3,000 downloads. “That wasn’t particularly helpful,” he said.

Since September, the names of illegal downloaders can be legally released in Germany after only one album has been downloaded.

CULTURE

New songs mark sixth anniversary of French star Johnny Hallyday’s death

Fans of the late Johnny Hallyday, "the French Elvis Presley", will be able to commemorate the sixth anniversary of his death with two songs never released before.

New songs mark sixth anniversary of French star Johnny Hallyday's death

Hallyday, blessed with a powerful husky voice and seemingly boundless energy, died in December 2017, aged 74, of lung cancer after a long music and acting career.

After an estimated 110 million records sold during his lifetime – making him one of the world’s best-selling singers -Hallyday’s success has continued unabated beyond his death.

Almost half of his current listeners on Spotify are under the age of 35, according to the streaming service, and a posthumous greatest hits collection of “France’s favourite rock’n’roller”, whose real name was Jean-Philippe Leo
Smet, sold more than half a million copies.

The two new songs, Un cri (A cry) and Grave-moi le coeur (Engrave my heart), are featured on two albums published by different labels which also contain already-known hits in remastered or symphonic versions.

Un cri was written in 2017 by guitarist and producer Maxim Nucci – better known as Yodelice – who worked with Hallyday during the singer’s final years.

At the time Hallyday had just learned that his cancer had returned, and he “felt the need to make music outside the framework of an album,” Yodelice told reporters this week.

Hallyday recorded a demo version of the song, accompanied only by an acoustic blues guitar, but never brought it to full production.

Sensing the fans’ unbroken love for Hallyday, Yodelice decided to finish the job.

He separated the voice track from the guitar which he felt was too tame, and arranged a rockier, full-band accompaniment.

“It felt like I was playing with my buddy,” he said.

The second song, Grave-moi le coeur, is to be published in December under the artistic responsibility of another of the singer’s close collaborators, the arranger Yvan Cassar.

Hallyday recorded the song – a French version of Elvis’s Love Me Tender – with a view to performing it at a 1996 show in Las Vegas.

But in the end he did not play it live, opting instead for the original English-language version, and did not include it in any album.

“This may sound crazy, but the song was on a rehearsal tape that had never been digitalised,” Cassar told AFP.

The new songs are unlikely to be the last of new Hallyday tunes to delight fans, a source with knowledge of his work said. “There’s still a huge mass of recordings out there spanning his whole career,” the source said.

SHOW COMMENTS