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SONY ERICSSON

Sony Ericsson unveils Wii-like phone

Sony Ericsson, the Swedish-Japanese phone maker, on Tuesday unveiled a Wii-like handset which allows users to play games using the phone as a motion sensor.

Published: 17 June 2008 15:34 CEST

“This is our first foray into motion gaming,” Howard Lewis, vice president and head of the product business unit, said of the F305 mobile phone launch held in conjunction with CommunicAsia, an industry convention and exhibition.

“We see gaming as a way to interact with our young customers… it’s a new area of the market that Sony Ericsson is entering into,” he said.

With the F305 phone, the device itself acts as a motion sensor when playing pre-loaded games including bowling and bass fishing, the company said.

Japanese video game giant Nintendo Co.’s wildly popular Wii console is known for its innovative motion-sensitive controller.

SONY

Ericsson profits double on sale of Sony stake

The Swedish telecommunications equipment maker Ericsson posted Wednesday a first quarter net profit that was more than double the level recorded a year earlier, owing to a major one-off divestment.

Published: 25 April 2012 10:18 CEST
Ericsson profits double on sale of Sony stake

The world leader in mobile telephone networks also said sales had fallen by four percent to 50.97 billion kronor ($7.6 billion), while operating profit excluding the sale of its half the joint venture Sony Ericsson was 56 percent lower at 2.8 billion.

Net profit leapt however by 116 percent to 8.8 billion kronor thanks to a 7.7 billion kronor contribution from the sale of a 50-percent stake in Sony Ericsson, a statement said.

Meanwhile, “sales of high-performance mobile broadband developed well in North America, Japan and Korea, while other regions such as Europe including Russia, parts of Middle East and India were weaker,” chief executive Hans Vestberg said.

Cheuvreux analyst Odon De Laporte highlighted an increase in Ericsson’s gross margin since the fourth quarter of 2011.

Gross margin is the percent of total sales that a company retains after taking into account the cost of their production and associated services.

“Sure, the report shows there is low activity, especially for the network division, but seeing the gross margin bouncing back is definitely a relief,” Laporte was quoted by Dow Jones Newswires as saying.

Ericsson’s gross margin climbed to 33.3 percent in the first three months of the year, from 30.2 percent in the fourth quarter of 2011, but remained below the 2011 first quarter level of 38.5 percent.

On February 16, Sony said it had finalised the acquisition of Ericsson’s share of their mobile telephone joint venture Sony Ericsson, which was renamed Sony Mobile Communications.

The transaction, which had a total value of 1.05 billion euros, included patents and licenses.

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