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Shipping and tourism giant TUI hits stormy seas

A shareholders' meeting of Germany's TUI turned into a stormy affair on Wednesday as a Norwegian billionaire sought to chart a new course for the shipping and tourism giant.

Shipping and tourism giant TUI hits stormy seas
Photo: DPA

Norwegian shipping magnate John Fredriksen, TUI’s biggest shareholder, kicked off hostilities at the packed meeting in the northern German city of Hanover with a shot across the bows of the blue chip firm’s management.

Through his spokesman Tor Olav Troim, Fredriksen attacked the recent decision by TUI management to split its Hapag-Lloyd shipping activities into a separate entity and to explore either a spin-off, a sale or a merger.

TUI chief executive Michael Frenzel told the annual general meeting that TUI aimed to reach a deal on Hapag-Lloyd “swiftly,” with the preferred method being a sale to an investor.

According to reports, TUI has been in talks to sell Hapag-Lloyd to Singapore’s Neptune Orient Lines, which may offer as much as €6 billion to €7 billion ($9 billion to $11 billion) for the world’s fifth biggest shipping line. But Troim said TUI should first focus on developing Hapag-Lloyd’s business and then merge with another shipping line.

Roundly applauded by shareholders, he also said that by deciding to grant Russian billionaire Alexei Mordashov a seat on the supervisory board the management had violated the rights of shareholders.

Mordashov – who in recent months has built up a 10-percent stake in TUI against 11.7 percent for Fredriksen – sees things differently and is viewed as an ally of Frenzel, supporting the decision to seek a swift sale of Hapag-Lloyd. His background is in tourism and he has said he wants to launch a joint venture with TUI on the fast-growing Russian tourism market.

Mordashov was not at the meeting but he was represented by Vladimir Yakushev, managing partner of shareholder Alexei Mordashov’s S-Group Capital Management, who did not address the meeting.

Troim also called for Jürgen Krumnow, the head of the supervisory board – the body which in Germany appoints the chief executive – to be sacked, and called for Fredriksen’s investment company Monteray to be given two seats on the board. He later softened his demand and called for Fredriksen, who was absent from the shareholders’ meeting, to be given one seat.

It also emerged that Fredriksen has offered to buy Mordashov’s stake for €19 per share, above the recent trading price of around €18.60.

Earlier Wednesday, TUI said it had slashed an operating loss during the first quarter with a strong performance from its shipping operations. It said its pre-tax loss had narrowed during the first three months of 2008 to €196 million from €248 million a year earlier.

TUI’s traditionally weak first-quarter sales rose 24 percent to €5.1 billion from €4.1 billion, thanks in large part to the merger of its tourism unit last year with the British operator First Choice.

TUI said in March it aimed to increase sales and profits this year. It is to publish detailed results, including its net profit, May 15.

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TRAVEL NEWS

Why are fewer British tourists visiting Spain this year?

Almost 800,000 fewer UK holidaymakers have visited Spain in 2023 when compared to 2019. What’s behind this big drop?

Why are fewer British tourists visiting Spain this year?

Spain welcomed 12.2 million UK tourists between January and July 2023, 6 percent less when compared to the same period in 2019, according to data released on Monday by Spanish tourism association Turespaña.

This represents a decrease of 793,260 British holidaymakers for Spain so far this year.

Conversely, the number of Italian (+8 percent), Irish (+15.3 percent), Portuguese (+24.8 percent), Dutch (+4 percent) and French tourists (+5 percent) visiting España in 2023 are all above the rates in 2019, the last pre-pandemic year. 

German holidaymakers are together with their British counterparts the two main nationalities showing less interest in coming to Spanish shores.

Britons still represent the biggest tourist group that comes to Spain, but it’s undergoing a slump, with another recent study by Caixabank Research suggesting numbers fell particularly in June 2023 (-12.5 percent of the usual rate). 

READ ALSO: Spain fully booked for summer despite most expensive holiday prices ever

So are some Britons falling out of love with Spain? Are there clear reasons why a holiday on the Spanish coast is on fewer British holiday itineraries?

According to Caixabank Research’s report, the main reasons are “the poor macroeconomic performance of the United Kingdom, the sharp rise in rates and the weakness of the pound”.

This is evidenced in the results of a survey by British market research company Savanta, which found that one in six Britons are not going on a summer holiday this year due to the UK’s cost-of-living crisis.

Practically everything, everywhere has become more expensive, and that includes holidays in Spain: hotel stays are up 44 percent, eating out is 13 percent pricier, and flights are 40 percent more on average. 

READ ALSO: How much more expensive is it to holiday in Spain this summer?

Caixabank stressed that another reason for the drop in British holidaymakers heading to Spain is that those who can afford a holiday abroad are choosing “more competitive markets” such as Turkey, Greece and Portugal. 

And there’s no doubt that the insufferably hot summer that Spain is having, with four heatwaves so far, has also dissuaded many holidaymakers from Blighty from overcooking in the Spanish sun. 

With headlines such as “This area of Spain could become too hot for tourists” or “tourists say it’s too hot to see any sights” featuring in the UK press, budding British holidaymakers are all too aware of the suffocating weather conditions Spain and other Mediterranean countries are enduring. 

Other UK outlets have urged travellers to try out the cooler Spanish north rather than the usual piping hot Costa Blanca and Costa del Sol destinations.

Another UK poll by InsureandGo found that 71 percent of the 2,000+ British respondents thought that parts of Europe such as Spain, Greece and Turkey will be too hot to visit over summer by 2027.

There’s further concern that the introduction in 2024 of the new (and delayed) ETIAS visa for non-EU visitors, which of course now also applies to UK nationals, could further compel British tourists to choose countries to holiday in rather than Spain.

READ MORE: Will British tourists need to pay for a visa waiver to enter Spain?

However, a drop in the number of British holidaymakers may not be all that bad for Spain, even though they did spend over €17 billion on their Spanish vacations in 2022. 

Towns, cities and islands across the country have been grappling with the problem of overtourism and the consequences it has on everything from quality of life for locals to rent prices. 

READ ALSO: ‘Beach closed’ – Fake signs put up in Spain’s Mallorca to dissuade tourists

The overcrowded nature of Spain’s beaches and most beautiful holiday hotspots appears to be one of the reasons why Germans are visiting Spain in far fewer numbers. A recent report in the country’s most read magazine Stern asked “if the dream is over” in their beloved Mallorca.

Spanish authorities are also seeking to overhaul the cheaper holiday package-driven model that dominates many resorts, which includes moving away from the boozy antics of young British and other European revellers.

Fewer tourists who spend more are what Spain is theoretically now looking for, and the rise in American, Japanese and European tourists other than Brits signify less of a dependence on the British market, one which tends to maintain the country’s tourism status quo for better or for worse.

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