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SWEDEN SAYS

GENDER

Papers push back on papa payments

David Landes looks at press reaction to the Moderate Party's suggestion of additional incentives designed to ease the ability of fathers to stay home and care for their children.

Papers push back on papa payments
Photo: Erika Lid, imagebank.sweden.se

Two of Sweden’s major dailies sent the Moderate Party to bed without supper for their suggested extension of the “gender equity bonus” (jämställdhetsbonus).

As The Local reported earlier this week, families who share parental leave equally will be eligible for tax rebates starting July 1st.

But the Moderate’s proposal to apply similar incentives to the state-financed insurance programme which replaces income for parents who stay home to care for sick children was met by strong criticism from two of Sweden’s major dailies.

Svenska Dagbladet (SvD) compares the move to unnecessary “social engineering” and admonishes the Moderates for undue meddling in decisions about how families divide their household responsibilities.

“Citizens are fully capable of deciding what’s best for them on their own,” it writes.

The paper also attacks the proposal as counter to the government’s own pro-employment policies and an affront to both men and women who are striving to participate fully in the workforce.

In addition, the paper openly questions whether Swedish taxpayers would tolerate the measure.

“Citizens already pay inappropriately high taxes with impressive levels of tolerance because they expect basic services tailored to their needs, and not to be lectured by some ‘gender equality police’ who disapprove of their family’s make up,” writes SvD.

Finally, SvD accuses the Moderates of overestimating the problem in the first place. It cites statistics from Sweden’s Social Insurance Agency (Forsäkringskassan) showing women currently take out 64 percent of insurance to cover wages when caring for a sick child. The paper feels that a 60/40 split would be “reasonably” equal, and thus wonders why the Moderates are making such a fuss over four percentage points.

“Is it for these measly four percentage points that the Moderates want to implement new laws and rules, lecture honest families, spend hard earned tax money, and add the cost of abandoning their employment policy to the bill?” asks the paper.

Echoing the sentiments of SvD about the role of the state, Sydsvenskan also criticizes the proposal for ignoring the principle that the state ought to concern itself with the rights of individual, rather than the collective.

“Neither pensions nor other social insurance programmes can be transferred to other members of the family. A neutral and consistent arrangement ought to appeal to those who, at least historically, have shunned the state’s interference in people’s lives,” it writes.

The paper does admit that women’s lower representation in the Swedish workforce is “a problem for society,” but is concerned that the additional complications associated with the Moderates proposal will undermine its effectiveness.

The paper cites the difficulties already being encountered with a separate proposal also set to take effect on July 1st offering rebated to families with children aged between 1 and 3 who don’t make use of subsidized childcare.

“Both the National Tax Board and couples living together are going to be tearing their hair out after the summer’s rule changes,” writes the paper.

Rather than having a complicated system of measures to try to equalize the degree to which men and women participate in raising their children, Sydsvenksan suggests what it considers a more streamlined solution: individual parental income replacement insurance which would “lead to a gender equality bonus in the true sense of the term.”

Where the main newspapers stand

Dagens Nyheter, “independently liberal”, Stockholm-based, owned by the Bonnier family.

Svenska Dagbladet, “independently liberal-conservative”,

Stockholm-based, owned by Norwegian media company Schibsted.

Göteborgs-Posten, “independently liberal”,

Gothenburg-based, owned by the Stampen media group.

Sydsvenska Dagbladet (Sydsvenskan), “independently liberal”, Malmö-based, owned by the Bonnier family.

Aftonbladet, “independently Social Democrat”, Stockholm-based, owned by trade union federation LO and Norwegian media company Schibsted.

Expressen, “independently liberal”, Stockholm-based, owned by the Bonnier family.

CHRISTMAS

WATCH: Viral Norwegian Christmas ad where Santa has a boyfriend

A Christmas advert by Posten, the Norwegian postal service, which depicts Santa in a same-sex relationship, has been branded "fantastic" and "perfect" after going viral. 

Pictured is a screenshot from Posten's Christmas advert.
The advert where Santa Claus falls in love with Harry, both pictured above, has caused a stir on social media. Picture from screenshot Youtube/ Posten.

Posten’s Christmas advert titled “When Harry met Santa” — a nod to the 1989 rom-com “When Harry met Sally…” — has caused a splash since it premiered on social media before airing on Norwegian screens this week. 

The new ad follows up on last year’s offering where Santa was angry at the postal service for taking away his “business”. 

The nearly four-minute film sees Santa and Harry build up a bond over several years. However, the pair are restricted to fleeting encounters due to Santa’s packed schedule- until he enlists Posten to ease his workload so the two can spend more time together before sharing a kiss in the final scene. 

The advert was made to mark next year’s 50th anniversary of same-sex relationships being decriminalised in the Scandinavian country.

“This year, it’s all about love – highlighting the fact that 2022 marks the 50th anniversary of the decriminalisation of homosexuality in Norway,” Posten said in a statement to newswire Reuters.

“In addition to showing the flexibility of our services, we want to put it in a socially relevant setting,” it said.

Mats Strandberg, who is married to Johan Ehn, the actor who plays Harry, tweeted, “That’s my husband kissing Santa!”. 

Below you can watch the ad with English subtitles. 

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