Sweden's family-owned hamburger chain Max has announced plans to expand its concept to the Middle East.
CEO Richard Bergfors recently travelled to the region to meet with possible franchise partners.
Max expects to open some 50 outlets in Saudi Arabia alone, said Bergfors in a statement.
According to the company, fast food is gaining in popularity in the Middle East with a particular demand for healthy fast food as well as alternatives to American chains.
Max opened its first restaurant in 1968 and prides itself on having established a presence in Sweden five years before McDonald’s.
Lost and hungry for help? American citizens who find themselves in distress in Austria can now seek support at an unusual address - McDonald's.
Under a new partnership, outlets of the US fast food chain throughout Austria will help American citizens from Wednesday to get in touch with their embassy, it said on Facebook.
“Staff (at any McDonald's in Austria) will assist them in making contact with the US Embassy for consular services,” the embassy wrote.
Consular services include reporting a lost or stolen passport or seeking travel assistance, the post said.
The US embassy did not immediately return a request for comment if Austria was the only country offering such services at McDonald's.
Facebook users commenting on the post wasted no time in coining terms such as “McVisa” and “McPassport”.
While some hailed the move as “awesome”, others seemed less impressed.
“Because apparently we are too incompetent to look up the us embassy online??” one user wrote.
Please whitelist us to continue reading.
So this website can function correctly please whitelist The Local with your adblocker, antivirus software or browser add on.
Please visit the help centre for more information
