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Ljungberg to shed his Calvins

There will be no more underwear pictures involving Fredrik Ljungberg. The Swedish international footballer has told Swedish tabloid Expressen that he is ending his successful collaboration with Calvin Klein.

“It has been fantastic, especially since it has worked so well. But four years is enough and I am ready for new challenges.”

The Arsenal player does not however rule out slipping into something more substantial in the future. “There will be no more underwear pictures but I am sure I will continue working within the fashion world. One of the things I enjoyed most about the Calvin Klein job is that it gave me the chance to meet a lot of new people who I would never meet otherwise.”

Calvin Klein’s Swedish CEO, Hans Lindeblad, told Expressen that, “he has without doubt been one of the most important figures in the development of the brand”. In Sweden, the company’s sales have increased by 50 per cent since Ljungberg began working for them. The footballer’s most recent contract with Calvin Klein is said to be worth 28 million kronor.

Paul O’Mahony

BUSINESS

Google News to return to Spain after seven-year spat

Google announced Wednesday the reopening of its news service in Spain next year after the country amended a law that imposed fees on aggregators such as the US tech giant for using publishers’ content.

Google News to return to Spain after seven-year spat
Google argues its news site drives readers to Spanish newspaper and magazine websites and thus helps them generate advertising revenue.Photo: Kenzo TRIBOUILLARD / AFP

The service closed in Spain in December 2014 after legislation passed requiring web platforms such as Google and Facebook to pay publishers to reproduce content from other websites, including links to their articles that describe a story’s content.

But on Tuesday the Spanish government approved a European Union copyright law that allows third-party online news platforms to negotiate directly with content providers regarding fees.

This means Google no longer has to pay a fee to Spain’s entire media industry and can instead negotiate fees with individual publishers.

Writing in a company blog post on Wednesday, Google Spain country manager Fuencisla Clemares welcomed the government move and announced that as a result “Google News will soon be available once again in Spain”.

“The new copyright law allows Spanish media outlets — big and small — to make their own decisions about how their content can be discovered and how they want to make money with that content,” she added.

“Over the coming months, we will be working with publishers to reach agreements which cover their rights under the new law.”

News outlets struggling with dwindling print subscriptions have long seethed at the failure of Google particularly to pay them a cut of the millions it makes from ads displayed alongside news stories.

Google argues its news site drives readers to newspaper and magazine websites and thus helps them generate advertising revenue and find new subscribers.

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