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CORPORATE

Swedish MDs say Persson must go

Interviews conducted by DI with some 102 managing directors of Swedish listed companies reveal that just 3 per cent want Göran Persson to stay in power after the 2006 elections.

Published: 24 March 2005 12:22 CET

Mats Qviberg, MD of investment company Öresund, comments, “…Persson is not as motivated as he used to be. The fact that he can’t deal with the tax burden may cost him the next election.”

Some 76 per cent of the MDs questioned want to see a change in government.

“We’ve been living in a planned economy for so long now. A non-socialist government would lead to improved performance for lots of people, both financially and otherwise,” says Joen Magnusson, MD of technical group G&L Beijer.

Supplied by BECK TRANSLATIONS.

With an experienced team of in-house translators, Beck specialises in translating from Swedish into English in such areas as finance and economics, marketing and advertising, biotechnology, the environment, quality, and personnel & administration.

FOOTBALL

Inter Milan unleash new logo in haze of prose

Football giants Inter Milan have brought corporate communications to a new level with a statement in the purplest of prose announcing small changes to the club's logo.

Published: 8 July 2014 09:13 CEST
Inter Milan unleash new logo in haze of prose
Inter Milan's new logo. Photo: Inter Milan

For those familiar with Italian newspapers, the following press release, filled with connotations of love, family life, music and art, won't be that surprising.

Like the way many news stories are written, it sets the scene beautifully, with plenty of colour to either draw in, or perplex, the reader.

You may have stopped reading by now. For those who haven't, please bear with us.

Once the reader's eyes have moved beyond the dizzying "tastes and colours" and their "heart is beating faster", the press release finally ensnares them: they have been introduced to Inter Milan's new logo.

The club launches the new logo and corporate identity with the title: "One voice for a special team".  The club itself, which is heading towards its first full season under President Erick Thohir, has described the statement as "unique".

Here's the text in full:

Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever.

Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri. In terms of Inter. The team that makes your heart beat faster. A picture is gradually filling your mind, right?

First a few simple lines, then circles come together and finally a star. It is starting to take shape. "It" is our new logo, now part of our team. Our "corporate identity" to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been.

Imagine it. Then look at the new logo. You'll notice they're much the same.

Indeed, you'll see below that there is very little difference between the two:

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