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INSIDE SPAIN

Inside Spain: Madrid’s mango-scented tarmac and the €1M-a-year Airbnb host

In this week’s Inside Spain, we find out why Madrid residents are kicking up a stink over mango-smelling tarmac and how not everything is what it seems with normal-looking Airbnb hosts in Spain.

Inside Spain: Madrid’s mango-scented tarmac and the €1M-a-year Airbnb host
A normal-looking Airbnb "superhost" with a portfolio of 300 homes has been making headlines in Spain this week, especially because he doesn't own of the properties. (Photo by JOEL SAGET / AFP)

Residents in some streets of Spain’s capital woke up this week to the scent of tropical fruit, as the city hall rolled out new mango-scented tarmac as a bizarre means of improving foul-smelling odours outdoors, as well as apparently hiding the scent of freshly poured asphalt itself. 

“Those of us who have an especially large pituitary, as is my case, will appreciate it even more,” said Mayor José Luis Martínez-Almeida. 

“I’m getting dizzy from the strong smell of mango, I live on the first floor and I had to close all the windows for it not to smell indoors,” one less appreciative resident told local TV channel TeleMadrid. 

This mango aroma addition is a trial that’s part of Madrid’s “Operation Asphalt” (a plan to improve city roads), but it’s somewhat backfired on social media among disgruntled madrileños who claim it would’ve been much better to plant fruit trees if that’s a suitable way of improving street smells.

Unfortunately, Madrid authorities have been doing the opposite of that, having chopped down almost 9,000 trees over the past two years.

 Almeida has responded to critics by arguing that more than 5,000 trees have been planted during that time, although their distribution is far less even than it used to be, with the districts of Fuencarral- El Pardo and Hortaleza on the northern outskirts of the city housing 90 percent of these new trees. 

Nowhere exemplifies this better than Madrid’s main square Puerta del Sol as its revamp in 2022 included plenty of new cement but no trees.

It’s a concern for many Madrid residents dreading the dangerously high heat of the summer months, and who are aware that trees not only provide shade but help to keep neighbourhood temperatures down. 

Another story that’s been doing the rounds in Spain this week is that of Fran and Marta, an apparently normal couple with a young daughter who are Airbnb hosts, only that they have a portfolio of 336 properties in Madrid and rake in over €1 million a year. If anyone is a so-called ‘superhost’, it’s them. 

They don’t really own all those homes, they just manage them for the real owners through a company that uses endearing family photos and first names on their Airbnb profiles rather than a more distant and corporate company logo. 

Spanish newspaper El Confidencial lifted the lid on Fran, who is a real person, but sometimes goes by Diego, Rodrigo or Raúl, all with roughly 100 Airbnb listings each. Most of these properties don’t have a tourist property licence. 

Interviewed on Spanish daytime talk show TardeAR, whose host Ana Rosa praised him for the “enormously successful marketing operation” of pretending to be a normal small property holder to Airbnb users, Fran said he only had a mortgage for a small flat in the capital and that “you don’t earn that much”. 

“There are a lot of fake rich people when it comes to holiday lets,” he stated. 

What there are more of than we realise is fake landlords on Airbnb, at a time when the question of short-term holiday lets and their impact on local property and rental markets in Spain has never been greater. 

READ MORE: Who really owns all the Airbnb-style lets in Spain?

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INSIDE SPAIN

Inside Spain: The truth about jobs and octogenarian’s eviction fight

In this week's Inside Spain we see why no amount of positive employment figures mean Spain's job market is any better, and how an 87-year-old's eviction for her home to become an Airbnb is the latest chapter in the mass tourism debate.

Inside Spain: The truth about jobs and octogenarian's eviction fight

Spain is on the up economy speaking, it would seem. Its GDP is growing at faster rates than any other major European economy and according to the latest employment figures it has more people working than ever before: 21 million. 

Optimistic headlines about minimum wage rises and more job stability have become increasingly common, although often it’s Spanish newspapers’ political bias which determines whether to praise or criticise the country’s job market. 

Are these positive economic and employment changes palpable for the average person? In most cases, no.

The left-wing coalition government of Pedro Sánchez may have implemented measures to make job conditions and salaries somewhat better for those who are really struggling, but Spain’s job market remains chronically sick, as it has been for decades.

Although its general unemployment rate isn’t as alarming as during the economic crisis of the previous decade, its rate of paro of 11.7 percent in March 2024 is the highest of the eurozone

Spain also still claims top spot for youth joblessness in the EU at a more worrying 28 percent. 

Even though Spain’s Labour Minister Yolanda Díaz spearheaded a key reform which led to a huge reduction in temporary job contracts, which were in theory replaced by permanent positions, it’s since emerged that half of these fixed job contracts (contratos indefinidos) go up in smoke before a year has passed.

At best, Spain’s job market has gone from really bad to bad. It remains the most glaring drawback for many foreigners of a working age who know that they’ll probably have to sacrifice higher wages and job opportunities for a life here.  

It’s no wonder that Spain’s brain drain of local talent continues (379,000 in 2022), whilst foreign nationals who are willing to put up with the dire labour market occupy the vast majority of new jobs created

And from something that never changes about Spain to something that is – the gentrification of Spanish cities, and more specifically the so-called ‘touristification’ of central working-class neighbourhoods. 

We’ve been covering rising discontent against mass tourism in Spain, particularly with regards to rising rents, and no story better showcases how Airbnb-style holiday lets are forcing out locals than that of 87-year-old Cádiz resident María Muñoz. 

She’s lived for 57 years in a rented flat in El Pópulo neighbourhood where she raised her children, but on June 26th she will be evicted from her home, which will be turned into a tourist apartment.

The only option she’s been given is to buy the property, which she cannot afford.

The eviction has angered locals, reached the Andalusian Parliament and properly sparked the mass tourism debate in another corner of Spain, following similar popular outcries in the Canaries and Málaga in recent weeks. 

Valencia? Seville? Granada? Which will be next? It seems almost certain that it won’t be long before alienated and priced out neighbours in another barrio or city in Spain raise their voices against what’s happening.

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